Back in the ’80s I started my first business. I was doing “desktop publishing” in those days. I marketed my services by calling on businesses and printing companies who hired me to do design and layout work for their marketing
Don’t Lose Your Shirt When You Go Out of Business! Read More »
People, including your potential clients, are social. They talk to friends and colleagues, they share information and they listen to information. Fear and uncertainty are important drivers! Most importantly to advocates, patients (potential clients) seek information about things that scare
Motivate for Social Proof – An Advocate’s Very Effective Marketing Tool Read More »
I don’t know about you, but each time I turn on the TV, or access my news feed on my devices, I see another article about losing weight, getting stronger, exercising, etc… all fitness tips for my body. It’s the
Create Advocacy Practice “Fitness” Goals for the New Year Read More »
It’s December! On the heals of “How did that happen? Isn’t it still July?” we realize that it might be wise to do some clean up for this year and planning for next. To outline this post for you, I
5 End-of-Year To-Dos Will Save Money and Grief Next Year Read More »
So here it is – September… when some of us begin to think about changing leaves and cooler temperatures. Others get a real jump on the season with thoughts of holiday shopping…. But those of us who work in healthcare
Rev UP Your Practice Marketing Mojo with Open Enrollment Read More »
You can’t swing a jump rope without the concept of AI popping up. AI = Artificial Intelligence. Think Hal, the computer from 2001 A Space Odyssey. He ends up learning so much he actually takes over the world. So much
This AI Conundrum Can Put Clients in Peril Read More »
Every profession worth its salt is led by a certification organization that lays out its foundational best practices and ethics. Certification is one of any specific profession’s definers, helping to distinguish it from other professions and outlining its benefit to
Do You Need to Be a Certified Professional? Read More »
Every successful business has a relevant USP at the core of its marketing. “USP” is an acronym that’s thrown around frequently by marketers because it’s integral to their work. But there’s no sense in throwing one around unless it’s accurately
An Effective USP Attracts New Clients to Your Practice Read More »
