Every profession worth its salt is led by a certification organization that lays out its foundational best practices and ethics. Certification is one of any specific profession’s definers, helping to distinguish it from other professions and outlining its benefit to […]
Do You Need to Be a Certified Professional? Read More »
Every successful business has a relevant USP at the core of its marketing. “USP” is an acronym that’s thrown around frequently by marketers because it’s integral to their work. But there’s no sense in throwing one around unless it’s accurately
An Effective USP Attracts New Clients to Your Practice Read More »
At a recent checkup appointment with a new (to me) primary care doctor, a stranger in a lab coat came into the exam room but didn’t introduce himself. He sat down at the computer and began to ask me questions,
Who ARE You? Jason Makes the Case for a Name Tag Read More »
When you’re ready to choose a coach or mentor for your practice, there are some specific attributes you’ll want to look for to be sure the person you choose is capable of helping you. Review these carefully, edit them at
How to Choose the Right Mentor or Coach for Your Professional Practice Read More »
The simple answer: maybe it can, but maybe it can’t! But, if you know there’s something you could be doing more effectively or efficiently, or if your professional care management / advocacy practice just isn’t growing as you wish it
How Can Coaching or Mentoring Help Your Practice? Read More »
