2024 in the Rear View Mirror! 3 Life Lessons Learned
After a daunting year, I’m sharing three lessons to help you weather life-challenging storms.
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Instill Trust – Open Enrollment Can Boost Your Marketing
October has rolled around, and once again its time for Open Enrollment – two words that shake every American to their core who has to choose their health insurance for the following year. Ugh. The thing is – even as
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Whoa! This Time It WAS Cancer. 5 Lessons for Smarter Healthcare Navigation
I’m happy to report that in July I recognized 20 years since the cancer misdiagnosis that caused me to change careers to begin working with all of you. And what a wonderful 20 years it has been! What I didn’t anticipate was
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Don’t Lose Your Shirt When You Go Out of Business!
Back in the ’80s I started my first business. I was doing “desktop publishing” in those days. I marketed my services by calling on businesses and printing companies who hired me to do design and layout work for their marketing
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Motivate for Social Proof – An Advocate’s Very Effective Marketing Tool
People, including your potential clients, are social. They talk to friends and colleagues, they share information and they listen to information. Fear and uncertainty are important drivers! Most importantly to advocates, patients (potential clients) seek information about things that scare
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A Long and Difficult Illness Leads to a Peace Deserved
My daughter, Rebecca (Becca) Simpkins passed away February 4, 2024. She was only 47, but she lived a life in the first 37 of her years that many of us might wish WE had led. However, no matter how magical
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How to Acquire Better Web Reviews to Attract Prospective Clients
(This advice is updated for 2024. It has changed since 2022.) Say you’re getting started or expanding your advocacy practice, and you need a lawyer to help you with your contracts. You don’t know one personally but friends have given
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Create Advocacy Practice “Fitness” Goals for the New Year
I don’t know about you, but each time I turn on the TV, or access my news feed on my devices, I see another article about losing weight, getting stronger, exercising, etc… all fitness tips for my body. It’s the
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