Since stepping back from APHA three years ago, there are few things I enjoy more than hearing from a health care / patient advocate I got to know during my time at the helm. So many years and so many […]
These 2 Important Words Keep Your Practice Humming Read More »
(This advice is updated for 2025. It has changed since first published in 2022.) Say you’re getting started or expanding your advocacy practice, and you need a lawyer to help you with your contracts. You don’t know one personally but
How to Acquire Better Web Reviews to Attract Prospective Clients Read More »
We all have news feeds that pop up on our devices. No two people see the same suggestions because they are tailored to our interests by whatever app produces them, based on what we have shown interest in before.
Use Research Facts To Keep Your Clients Safe and Your Advocacy Indispensable Read More »
Spring has sprung (or maybe in your neck of the woods it’s about to begin!) – and that means Mother’s Day is just around the corner. Whether or not you are a mother yourself, you know what Mother’s Day is
Marketing Magic for Mother’s Day in 3 Easy Steps Read More »
Find a link below for a valuable freebie! Each month, in the Smart Practice! newsletter, I make an offer for discounted services or books that many can’t refuse. Last month, I discounted my 35-point website reviews… and wow! Many of
How’s Your Website Working? 21 Ideas for Improved Results Read More »
How Fruit Salad (or Hawaiian Pizza with Pepperoni) Can Help You Grow Your Business You’ve been an advocate for a while, or maybe you’re just getting started. You often receive an email or a phone call asking you if you
You Offer Apples, But They Ask for Oranges. Now What? Read More »
October has rolled around, and once again its time for Open Enrollment – two words that shake every American to their core who has to choose their health insurance for the following year. Ugh. The thing is – even as
Instill Trust – Open Enrollment Can Boost Your Marketing Read More »
People, including your potential clients, are social. They talk to friends and colleagues, they share information and they listen to information. Fear and uncertainty are important drivers! Most importantly to advocates, patients (potential clients) seek information about things that scare
Motivate for Social Proof – An Advocate’s Very Effective Marketing Tool Read More »
