Marketing and Client Acquisition

star rating - social proof

How to Acquire Better Web Reviews to Attract Prospective Clients

(This advice is updated for 2025. It has changed since first published in 2022.) Say you’re getting started or expanding your advocacy practice, and you need a lawyer to help you with your contracts. You don’t know one personally but

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group surgery

Use Research Facts To Keep Your Clients Safe and Your Advocacy Indispensable

  We all have news feeds that pop up on our devices. No two people see the same suggestions because they are tailored to our interests by whatever app produces them, based on what we have shown interest in before. 

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an advocate's website checklist

How’s Your Website Working? 21 Ideas for Improved Results

Find a link below for a valuable freebie! Each month, in the Smart Practice! newsletter, I make an offer for discounted services or books that many can’t refuse. Last month, I discounted my 35-point website reviews… and wow! Many of

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star rating - social proof

Motivate for Social Proof – An Advocate’s Very Effective Marketing Tool

People, including your potential clients, are social. They talk to friends and colleagues, they share information and they listen to information. Fear and uncertainty are important drivers! Most importantly to advocates, patients (potential clients) seek information about things that scare

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Trisha Torrey
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