Spring 2020… when the world of private patient advocacy shifted on its axis…. because COVID defined our new reality. Many of us advocates who spent our time with clients, IN PERSON, experienced the shock of realizing that we must either […]
Take a Marketing Lesson from What We Learned During Covid Read More »
If you’re beginning to think about becoming an advocate or care manager in private, independent practice, you probably have a dozen or more questions about what that will be required. That’s especially true if you have never been in business
Ask Yourself this ONE Question to Determine Potential for Practice Success Read More »
‘Tis the season…. for planning your speaking engagements! I know, I know…. you may be quaking in your boots. Some of you just hate the thought of standing in front of a crowd. And this is not the blog post
Public Speaking – What Works? And What Doesn’t? (Don’t Waste Your Time!) Read More »
In late Fall, we learned how to “rescue” clients and potential clients from the tragedy of choosing the wrong health insurance plan during Open Enrollment. So we’ve turned over to a new year (Happy 2026 to you!) and now I’m making
Tax Deductions and HSAs – Where do Advocacy Services Fit? Read More »
As I mentioned last month after coming up for air after lots of travel, and even more work/concentration on my new initiative, AgeSmart! 411… I’ve been reminded of all kinds of great information to share with you – my first
Be An Open Enrollment Hero. Help Older Clients Sail This SHIP Read More »
It’s been awhile since I posted. Instead, for the past several months, I’ve put most of my time and my elbow grease into my new project, AgeSmart! 411 (almost ready to launch!). That work has taught and reminded me plenty
Growing Your Long Tail Attracts More (and Better!) Clients Read More »
Since stepping back from APHA three years ago, there are few things I enjoy more than hearing from a health care / patient advocate I got to know during my time at the helm. So many years and so many
These 2 Important Words Keep Your Practice Humming Read More »
(This advice is updated for 2025. It has changed since first published in 2022.) Say you’re getting started or expanding your advocacy practice, and you need a lawyer to help you with your contracts. You don’t know one personally but
How to Acquire Better Web Reviews to Attract Prospective Clients Read More »
