October has rolled around, and once again its time for Open Enrollment – two words that shake every American to their core who has to choose their health insurance for the following year. Ugh. The thing is – even as […]
Instill Trust – Open Enrollment Can Boost Your Marketing Read More »
People, including your potential clients, are social. They talk to friends and colleagues, they share information and they listen to information. Fear and uncertainty are important drivers! Most importantly to advocates, patients (potential clients) seek information about things that scare
Motivate for Social Proof – An Advocate’s Very Effective Marketing Tool Read More »
(This advice is updated for 2024. It has changed since 2022.) Say you’re getting started or expanding your advocacy practice, and you need a lawyer to help you with your contracts. You don’t know one personally but friends have given
How to Acquire Better Web Reviews to Attract Prospective Clients Read More »
I don’t know about you, but each time I turn on the TV, or access my news feed on my devices, I see another article about losing weight, getting stronger, exercising, etc… all fitness tips for my body. It’s the
Create Advocacy Practice “Fitness” Goals for the New Year Read More »
It’s December! On the heals of “How did that happen? Isn’t it still July?” we realize that it might be wise to do some clean up for this year and planning for next. To outline this post for you, I
5 End-of-Year To-Dos Will Save Money and Grief Next Year Read More »
The holidays are upon us – at least in the stores! Halloween decor and candy have already been replaced by Thanksgiving and Christmas. Here it comes! … Which also means that soon it will be all-family, all the time… and
4 Steps to Creating Holiday Marketing Gold for Advocates Read More »
So here it is – September… when some of us begin to think about changing leaves and cooler temperatures. Others get a real jump on the season with thoughts of holiday shopping…. But those of us who work in healthcare
Rev UP Your Practice Marketing Mojo with Open Enrollment Read More »
Every profession worth its salt is led by a certification organization that lays out its foundational best practices and ethics. Certification is one of any specific profession’s definers, helping to distinguish it from other professions and outlining its benefit to
Do You Need to Be a Certified Professional? Read More »
