So here it is – September… when some of us begin to think about changing leaves and cooler temperatures. Others get a real jump on the season with thoughts of holiday shopping…. But those of us who work in healthcare …
Rev UP Your Practice Marketing Mojo with Open Enrollment Read More »
Every profession worth its salt is led by a certification organization that lays out its foundational best practices and ethics. Certification is one of any specific profession’s definers, helping to distinguish it from other professions and outlining its benefit to …
Every successful business has a relevant USP at the core of its marketing. “USP” is an acronym that’s thrown around frequently by marketers because it’s integral to their work. But there’s no sense in throwing one around unless it’s accurately …
An Effective USP Attracts New Clients to Your Practice Read More »
If you’re just thinking about becoming an advocate or care manager in private practice, you probably have a dozen or more questions about what that will entail. That’s especially true if you have never been in business for yourself before. …
At a recent checkup appointment with a new (to me) primary care doctor, a stranger in a lab coat came into the exam room but didn’t introduce himself. He sat down at the computer and began to ask me questions, …
Who ARE You? Jason Makes the Case for a Name Tag Read More »
A Happy Mother’s Day to all you advocate and care manager moms out there! As I think about Mother’s Day, I think of celebrations with my mother, yes. And I think about celebrations with my daughters, too… But then I …
