2024 in the Rear View Mirror! 3 Life Lessons Learned
After a daunting year, I’m sharing three lessons to help you weather life-challenging storms.
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Instill Trust – Open Enrollment Can Boost Your Marketing
October has rolled around, and once again its time for Open Enrollment – two words that shake every American to their core who has to choose their health insurance for the following year. Ugh. The thing is – even as
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Motivate for Social Proof – An Advocate’s Very Effective Marketing Tool
People, including your potential clients, are social. They talk to friends and colleagues, they share information and they listen to information. Fear and uncertainty are important drivers! Most importantly to advocates, patients (potential clients) seek information about things that scare
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How to Acquire Better Web Reviews to Attract Prospective Clients
(This advice is updated for 2024. It has changed since 2022.) Say you’re getting started or expanding your advocacy practice, and you need a lawyer to help you with your contracts. You don’t know one personally but friends have given
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Rev UP Your Practice Marketing Mojo with Open Enrollment
So here it is – September… when some of us begin to think about changing leaves and cooler temperatures. Others get a real jump on the season with thoughts of holiday shopping…. But those of us who work in healthcare
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This AI Conundrum Can Put Clients in Peril
You can’t swing a jump rope without the concept of AI popping up. AI = Artificial Intelligence. Think Hal, the computer from 2001 A Space Odyssey. He ends up learning so much he actually takes over the world. So much
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The ONE Question to Ask Yourself
If you’re just thinking about becoming an advocate or care manager in private practice, you probably have a dozen or more questions about what that will entail. That’s especially true if you have never been in business for yourself before.
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