Find a link below for a valuable freebie! Each month, in the Smart Practice! newsletter, I make an offer for discounted services or books that many can’t refuse. Last month, I discounted my 35-point website reviews… and wow! Many of […]
How’s Your Website Working? 21 Ideas for Improved Results Read More »
How Fruit Salad (or Hawaiian Pizza with Pepperoni) Can Help You Grow Your Business You’ve been an advocate for a while, or maybe you’re just getting started. You often receive an email or a phone call asking you if you
You Offer Apples, But They Ask for Oranges. Now What? Read More »
October has rolled around, and once again its time for Open Enrollment – two words that shake every American to their core who has to choose their health insurance for the following year. Ugh. The thing is – even as
Instill Trust – Open Enrollment Can Boost Your Marketing Read More »
People, including your potential clients, are social. They talk to friends and colleagues, they share information and they listen to information. Fear and uncertainty are important drivers! Most importantly to advocates, patients (potential clients) seek information about things that scare
Motivate for Social Proof – An Advocate’s Very Effective Marketing Tool Read More »
I don’t know about you, but each time I turn on the TV, or access my news feed on my devices, I see another article about losing weight, getting stronger, exercising, etc… all fitness tips for my body. It’s the
Create Advocacy Practice “Fitness” Goals for the New Year Read More »
It’s December! On the heals of “How did that happen? Isn’t it still July?” we realize that it might be wise to do some clean up for this year and planning for next. To outline this post for you, I
5 End-of-Year To-Dos Will Save Money and Grief Next Year Read More »
The holidays are upon us – at least in the stores! Halloween decor and candy have already been replaced by Thanksgiving and Christmas. Here it comes! … Which also means that soon it will be all-family, all the time… and
4 Steps to Creating Holiday Marketing Gold for Advocates Read More »
So here it is – September… when some of us begin to think about changing leaves and cooler temperatures. Others get a real jump on the season with thoughts of holiday shopping…. But those of us who work in healthcare
Rev UP Your Practice Marketing Mojo with Open Enrollment Read More »
