Spring has sprung (or maybe in your neck of the woods it’s about to begin!) – and that means Mother’s Day is just around the corner. Whether or not you are a mother yourself, you know what Mother’s Day is […]
Marketing Magic for Mother’s Day in 3 Easy Steps Read More »
Find a link below for a valuable freebie! Each month, in the Smart Practice! newsletter, I make an offer for discounted services or books that many can’t refuse. Last month, I discounted my 35-point website reviews… and wow! Many of
How’s Your Website Working? 21 Ideas for Improved Results Read More »
How Fruit Salad (or Hawaiian Pizza with Pepperoni) Can Help You Grow Your Business You’ve been an advocate for a while, or maybe you’re just getting started. You often receive an email or a phone call asking you if you
You Offer Apples, But They Ask for Oranges. Now What? Read More »
After a daunting year, I’m sharing three lessons to help you weather life-challenging storms.
2024 in the Rear View Mirror! 3 Life Lessons Learned Read More »
October has rolled around, and once again its time for Open Enrollment – two words that shake every American to their core who has to choose their health insurance for the following year. Ugh. The thing is – even as
Instill Trust – Open Enrollment Can Boost Your Marketing Read More »
People, including your potential clients, are social. They talk to friends and colleagues, they share information and they listen to information. Fear and uncertainty are important drivers! Most importantly to advocates, patients (potential clients) seek information about things that scare
Motivate for Social Proof – An Advocate’s Very Effective Marketing Tool Read More »
So here it is – September… when some of us begin to think about changing leaves and cooler temperatures. Others get a real jump on the season with thoughts of holiday shopping…. But those of us who work in healthcare
Rev UP Your Practice Marketing Mojo with Open Enrollment Read More »
You can’t swing a jump rope without the concept of AI popping up. AI = Artificial Intelligence. Think Hal, the computer from 2001 A Space Odyssey. He ends up learning so much he actually takes over the world. So much
This AI Conundrum Can Put Clients in Peril Read More »
