Find a link below for a valuable freebie! Each month, in the Smart Practice! newsletter, I make an offer for discounted services or books that many can’t refuse. Last month, I discounted my 35-point website reviews… and wow! Many of […]
How’s Your Website Working? 21 Ideas for Improved Results Read More »
How Fruit Salad (or Hawaiian Pizza with Pepperoni) Can Help You Grow Your Business You’ve been an advocate for a while, or maybe you’re just getting started. You often receive an email or a phone call asking you if you
You Offer Apples, But They Ask for Oranges. Now What? Read More »
After a daunting year, I’m sharing three lessons to help you weather life-challenging storms.
2024 in the Rear View Mirror! 3 Life Lessons Learned Read More »
October has rolled around, and once again its time for Open Enrollment – two words that shake every American to their core who has to choose their health insurance for the following year. Ugh. The thing is – even as
Instill Trust – Open Enrollment Can Boost Your Marketing Read More »
I’m happy to report that in July I recognized 20 years since the cancer misdiagnosis that caused me to change careers to begin working with all of you. And what a wonderful 20 years it has been! What I didn’t anticipate was
Whoa! This Time It WAS Cancer. 5 Lessons for Smarter Healthcare Navigation Read More »
Back in the ’80s I started my first business. I was doing “desktop publishing” in those days. I marketed my services by calling on businesses and printing companies who hired me to do design and layout work for their marketing
Don’t Lose Your Shirt When You Go Out of Business! Read More »
People, including your potential clients, are social. They talk to friends and colleagues, they share information and they listen to information. Fear and uncertainty are important drivers! Most importantly to advocates, patients (potential clients) seek information about things that scare
Motivate for Social Proof – An Advocate’s Very Effective Marketing Tool Read More »
My daughter, Rebecca (Becca) Simpkins passed away February 4, 2024. She was only 47, but she lived a life in the first 37 of her years that many of us might wish WE had led. However, no matter how magical
A Long and Difficult Illness Leads to a Peace Deserved Read More »
