I’m happy to report that in July I recognized 20 years since the cancer misdiagnosis that caused me to change careers to begin working with all of you. And what a wonderful 20 years it has been! What I didn’t anticipate was […]
Whoa! This Time It WAS Cancer. 5 Lessons for Smarter Healthcare Navigation Read More »
Back in the ’80s I started my first business. I was doing “desktop publishing” in those days. I marketed my services by calling on businesses and printing companies who hired me to do design and layout work for their marketing
Don’t Lose Your Shirt When You Go Out of Business! Read More »
People, including your potential clients, are social. They talk to friends and colleagues, they share information and they listen to information. Fear and uncertainty are important drivers! Most importantly to advocates, patients (potential clients) seek information about things that scare
Motivate for Social Proof – An Advocate’s Very Effective Marketing Tool Read More »
My daughter, Rebecca (Becca) Simpkins passed away February 4, 2024. She was only 47, but she lived a life in the first 37 of her years that many of us might wish WE had led. However, no matter how magical
A Long and Difficult Illness Leads to a Peace Deserved Read More »
I don’t know about you, but each time I turn on the TV, or access my news feed on my devices, I see another article about losing weight, getting stronger, exercising, etc… all fitness tips for my body. It’s the
Create Advocacy Practice “Fitness” Goals for the New Year Read More »
It’s December! On the heals of “How did that happen? Isn’t it still July?” we realize that it might be wise to do some clean up for this year and planning for next. To outline this post for you, I
5 End-of-Year To-Dos Will Save Money and Grief Next Year Read More »
The holidays are upon us – at least in the stores! Halloween decor and candy have already been replaced by Thanksgiving and Christmas. Here it comes! … Which also means that soon it will be all-family, all the time… and
4 Steps to Creating Holiday Marketing Gold for Advocates Read More »
(Not sure what CHCAO is? See below*…) Health care and patient advocates convened in September for a conference about – advocacy! I did not attend, but am told that those who did felt well served by the many speakers, topics,
Where Advocacy Rubber (Data) Meets the Road – The CHCAO Report Read More »
